"We want retail salespeople to use the (form), to make sure customers get all the information, so they don't jump to other providers. Use an incentive program and make a difference." Thanks to BMA's nationwide in-store reward program, usage of that form went from 36% to 89%. "Corporate is afraid that dealers are selling (product) even when they know it will be used by kids under 16. That's a serious liability we can't afford." BMA reports each individual dealer who is violating those guidelines. Corporate has a solid paper trail showing they're making a serious effort to monitor and stop that dangerous practice. "Our telephone people are critical to our success. Make sure they follow our training standards." Every month BMA phones, records and scores the client's 100+ offices nationwide. Bonuses and awareness of the mystery shopping program are keeping service quality higher than ever before.

Join BMA's extraordinary list of mystery shoppers throughout North America. BMA's online application process makes it easier than ever and there's no charge of any kind.